Avocado Australia
Avocado Australia

Growers

Marketing

The expenditure of grower levy funds raised to support marketing and promotional activities for the industry is managed in partnership with HAL and a range of external service providers.

The industry ensures the levy funds are used to employ a range of advertising professionals to undertake the scoping, development and implementation of promotional activities for the industry.

The Avocado campaign currently involves:

  • Print advertisements
  • Point of sale material
  • Television
  • Online
  • Website

In total, Australian avocado growers committed $1.6 million to marketing and promotional activities in 2007/2008.

For more information on the Australian avocado industry promotion campaign contact admin@avocado.org.au





Point of Sale Promotion Materials

Point of sale (POS) recipe booklets have been developed for meals for kids and avocado lovers of all ages.

 

   
           
  Add an Avo to a Variety of Recipes Booklet  
           
Add an Avo to Toasties   Add an Avo Everyday  
           
Add an Avo to your Footy Party        





Australian Avocado Industry Overview for Export


Australian Avocado Export Brochure

Avocados first arrived in Australia in 1840 in seed form, and were planted in the Royal Botanical Gardens in Sydney.

Further commercial imports of seed and plants continued over the next 110 years until by the late 1960's when a developing Australian industry began to take shape.

Currently Avocado orchards are found in Queensland, New South Wales, South Australia, Victoria, Western Australia and Tasmania.

Avocados are a perennial fruit and Australian premium produce is available all year round because of the widespread and climatically diverse growing regions. The highest volume of fruit is available between March and November.